Today we are owners of the largest

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Today we are owners of the largest blog in Brazil regarding marketing topics and we report more than 2 million monthly visits with our blog in Portuguese alone. In addition, we have already helped more than 2,000 companies in Brazil to communicate with their markets and with Google, using the most current strategies contextualized to the Latin American SEO market. Lesson 2: Google does not work by languages, but by countries This is where I enter the story more directly. I joined Rock Content in 2015 as one of the first imported collaborators , from Colombia to Brazil; with the purpose of beginning a rigorous internationalization of our methods towards Mexico. That was where we made our first mistake: thinking that one language was enough to enter another country.

That's right, the mistake was also mine when I accepted, as a Colombian, the challenge Loan Phone Number List of using my native Spanish to enter Mexico . I was much younger and naive and perhaps until now I was not very clear about the cultural, political and economic differences that would be reflected in Mexican linguistics and marketing needs, which were different from Colombian ones. Luckily for us and me, mainly, the mistake did not cost us dearly. With just a few months of immersion in the company, I began to notice an exponential growth in visits coming from Colombia and that set off an alarm in my strategy, which led me to ask myself the following questions: Why am I bringing .



Colombians to the blog instead of Mexicans? Why was my beautiful article on Marketing (Marketing in Spanish) ranking in Mexico, but not bringing any relevant traffic from this country? The answer was that I had to undertake the arduous task of not only delving into the characteristics and needs of the Mexican market in terms of marketing issues, but I also had to start relearning Spanish for local purposes. I realized, once and for all, that Google does not understand or attend to languages, but rather its main concern is to deliver relevant content to a country, regardless of the language in which the user searches for information. In the midst of the insatiable search for concepts in Spanish for Mexico, I come across our golden jewel to this day: the keyword Marketing (again, Marketing in Spanish, exclusively for Mexico).