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7. Use Supporting Content to Show Your Expertise on the Topic Google wants to rank the best results for any given search query, and that's why it's important to think about optimizing for topics, not just single keywords. You need to demonstrate topical expertise to have a chance of ranking high in the SERPs for your top “paying” keywords, which means you need to become familiar with the concept of supporting content. Do you know about topic clusters ? This is essentially the process of creating content grouped internally under a pillar page.

about your overall theme and link back to the Azerbaijan WhatsApp Number main page: the pillar. This strategy also allows you to create content optimized for long-tail keywords . Think of supporting content as elements that add thematic depth to your site and demonstrate to Google (and users) that you are an expert in your field. That said, it's important to remember that this content doesn't always have to be created based on the results of keyword research. Indeed, it is just as important to publish content on new trends or new sub-topics as to write opinion articles that can be distributed on social networks or other channels.



Supporting content alone may not generate thousands of hits from organic search every month, but it can help your main pages rank higher and gain its own traffic through other channels if promoted correctly. Additionally, it strengthens the overall SEO of your blog, if you link articles to each other. 8. Use Internal Links to Boost Page 2 Rankings Do you have keywords that are ranked on page 2 and need to be pushed to the first page of the SERPs? Adding internal links pointing to these pages could help you achieve this. Internal links convey both Page Rank.