. Increasing sales is not the only goal of a business

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What's the catch with cheap sites? 1. Templates instead of unique solutions. If you produce waterproofing films and order a site, there is a high probability that this is your first experience as a contractor. And, although you will need unique solutions, the studio will take templates. Which can be used for a butcher shop, and for a local church, and for some NGO. 2. Blind fulfillment of the customer’s wishes. Not all contractors are willing or able to critically evaluate the customer's request. Usually they do not have the necessary specialist on staff who could do this. 3. Lack of research.

Large companies have several target audience segments. Each Email List segment has its own requests, requirements, needs, objections, a different decision-making cycle, a different customer journey. Without prior research, there is no guarantee that the site will attract, engage, convert and retain the target audience. And if you are selling a complex product, it is almost impossible to guess the wishes of a specific audience. Because of this, the business risks losing most of its orders. 4. Ignoring business goals. There are many related ones: strengthening brand components: awareness, loyalty, trust, etc.; reducing costs for servicing current clients; entering new markets; expansion of the dealer network. To achieve each of them, you need: appropriate site structure, content, functionality. Without such development, the site will be ineffective and less profitable in the long term. 5. Lack of support. After development, it is important to ensure site support.

   


To constantly improve the user experience, it is necessary to analyze the audience’s interaction with the site using A/B and UX testing, make changes if the conversion is insufficient, and fill it with relevant content. Feedback should be built so that representatives of the target audience describe their impressions of the site. This will allow you to understand its strengths and weaknesses. During operation, you will still realize that you have not taken into account something: you need technical support so that the site does not fall during peak sales, there is not enough configurator, your personal account is not suitable for your audience. And you will either have to refine it and pay again, going all the way from scratch, or exist with what you have and lose profit. Such sites are not capable of providing systematic profit growth.