The more user-friendly the form,

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The better A − Authoritativeness Be an authority, be credible Having authority is directly related to experience and the image of an expert. However, presenting yourself as an expert and your website as an authority site can be done using the following methods: Presenting the content author as a person actively operating and achieving success in his industry. For this purpose, it will be helpful to add information about attendance at industry conferences, professional achievements, work experience in the industry, certificates held and completed courses and training. Demonstrating the authority of the website by building a link profile with strong SEO parameters.


Having links from websites with already established authority in the industry, manufacturer's websites in the case of e-commerce and government websites. T − Trustworthiness − Show that you are trustworthy Google defines trust as Middle East Mobile Number List the most important parameter among those mentioned. How can you make the content on your website valuable and trustworthy? Implement a comment module - make sure that your website contains real opinions and avoid buying opinions on a mass scale Provide only true and verified information. Make sure your website has an SSL certificate . Take care of secure payments in the case of e-commerce .





Sign up for the newsletter E-mail address Enter your email address User intentions: how to tailor content to the recipient's needs? The user's intention is the goal he wants to achieve by entering a specific key phrase. When determining search intent, consider what results the user expects. Intention is most often defined in relation to the stage of the purchasing path shopping funnel. We most often distinguish the following types of user intentions: informational – searching for information, navigation – searching for a specific page.