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Percentage Scale customer-health-score-percentage Image source This is a relatively straightforward system that can be used by most businesses. Rather than totaling an overall average, scores are gathered from different categories all holding an assigned value. That way, you can have major events — like a product upgrade — hold more weight than a smaller action. Color Code Customer-health-score-color-code Image source Color-coding is simple, but effective. This system is easy for employees to interpret and can help you provide fast responses.
Timing is everything in customer service, and those extra seconds might just make the Phone Number List difference between keeping and losing a customer. Alphabetical Scale Customer-health-score-alphabetic Similar to color-coding, an alphabetical scale assigns a letter to each customer based on their customer health score. The higher their score is, the higher the grade. Ranking Scale Customer-health-score-ranking Image source Ranking scales organize your CRM by customer health. In the image above, you can see the customer's rank is listed in the far-left column.
The column next to it shows how many score has gained or lost in a given time. This is valuable information to have because it can show you who your happiest customers are. Healthy Customers are Happy Customers When a customer's health score is high, usually, so is their happiness level. So in the spirit of customer delight, it's a good idea to develop a system where you're regularly monitoring and evaluating customer health. After all, you don't want to wait too long after the check engine light comes on to diagnose the problem and find a solution. Editor's note: This post was originally published in June and has been updated for comprehensiveness. customer service metrics.
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