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What does CDP do? A CDP's role is to collect a variety of data about customers and provide effective, personalized communications to each customer. Therefore, CDPs need to collect a lot of information about users, making it important to create high-quality customer profiles. From SEO measures and content marketing to web production and web marketing. Please feel free to contact us. Please contact us for a free consultation or inquiry . How to utilize CDP There are various ways to use CDP, and the main ways to use it are as follows. ・Optimization of conversion rate ・A/B test ・Customer segmentation ・Customer personalization ・Improvement of email delivery rate ・Suggestion of recommended products ・Increase more accurate online reviews ・Improve customer lifetime value From SEO measures and content marketing to web production and web marketing.

Please feel free to contact us. Please contact us for a free cell phone numbers list consultation or inquiry . What should you do when introducing CDP? When introducing CDP, there are several things you should do first, so I will introduce them to you. Ingest data Importing data is not an easy task and requires several steps. First, you need to consider what kind of data your company has accumulated, and what data format you want to use to link it. CDP handles personal information, so be sure to check the privacy and terms carefully. In addition, in order to acquire data, the following system design and environment construction are required. ・Determine interface and data specifications ・Database table storage design ・Construction of tables and masters that actually store data Classify/process Once we are able to import data, we will classify and process the data so that it can be used for measures.



Simply capturing and accumulating data will not provide information that is appropriate for each customer, so it is important to compile disparate data. If you can process the imported data and combine personal information and data, consider where to link that data and how to automate data processing. If you can classify and process them, let them design how they will be linked. Connect to various tools and platforms Once you can classify and process the accumulated data so that it can be used for measures, you can actually link it to various tools and platforms. First, we prepare an environment where data can be analyzed and utilized, and once the data is ready for analysis, we consider what measures to take based on the analysis results.