|
He said. “Because of these backlinks, Quora has the ability to drive valuable traffic and SEO results for those who leverage all of the platform’s capabilities.”Jamson Thibault, owner of content marketing agency Massive Kontent, agreed Quora is “a great platform to build both subject matter expertise and brand trust,” noting it has added new features like keyword targeting, bulk-create ads, duplicate ad sets, and retargeting.Mason Mitchell, content marketer with messaging platform Airy, said another bonus is that it’s not a labor-intensive channel: Airy hasn’t touched the site for a few months, but its answers are still driving traffic.
What’s more, Eric Hoppe, director of marketing at content writing service Belarus Mobile Number List Crowd Content Media, said Quora Ads let marketers target specific questions, which is a great way to target top- and mid-funnel prospects.Plus, it’s more affordable—Thibault said rates are often a fraction of the cost of Facebook and Google ads.2. LinkedInOng recommends professional network LinkedIn because in part it has a growing community of high-value users and is less competitive.“This means that the content creator to active user ratio … is insanely low,” he said. “

Lund said B2B marketers in particular should pay attention to LinkedIn and its lead gen and sponsored message ads, which “generally work very well.”3. RedditMarketers looking for a new channel to push content should consider Reddit Ads, which can connect brands to top-of-funnel prospects, Hoppe said.eMarketer Reddit growth graphReddit is one of the most visited websites in the world, yet eMarketer anticipates Reddit advertising spend representing less than 1% of total spend this year.Marketers can target subscribers and viewers of specific sub-Reddits, which gets very precise.
|
|