Return rate of guests in a restaurant: what is it and how to calculate it

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In this article we talk about returnability and how to create happy and loyal customers who will come back to you again and again.

Return rate of guests in a restaurant: what is it and how to calculate it
According to a study by the Invesp agency, the cost of retention compared to attraction can vary up to 5 times. 44% of entrepreneurs are more focused on attracting new customers, compared to 18% who are focused on retaining current ones. Retaining customers can do much more for a restaurant than attracting new ones. Your regular, satisfied customers are the best advertisement for your establishment. Loyal customers do most of the marketing work: recommending a restaurant to their friends and family, writing positive online reviews and sharing content on social media. networks.

We have collected information for you on how to create such happy and loyal customers who will come back to you again and again.

To begin with, customer retention is a strategy that restaurants use as a way to motivate customers to return to them again. Good service and delicious food leave a good impression on you. Often this is not enough for people to constantly choose yours out of all the restaurants and return only to it.

Why retention is so important

The priorities of each restaurant have always been customer service. We often hear about customer acquisition as the main goal. However, maintaining existing ones is both cheaper and more profitable, because regular customers are willing to spend much more than new ones .

Restaurant customer retention is an ongoing positive experience Australia Phone Number List is provided to customers over and over again. This can be more beneficial for the business than spending money on attracting new customers who may not be loyal.

Happy customers will not only return to you, but will also become free advertising , telling people around you about you and recommending the establishment to them. This is precisely the result of good customer retention.

5 ways to increase restaurant return rates

1. Increase customer engagement
Whether you prefer running social media or creating private events, creating a community among your clients increases their engagement. Clients are attracted by the feeling of belonging to a group of people united by the same interest. In a word - belonging to  the community . Create an atmosphere of unity and cohesion around yourself. By promoting increased engagement, you create a sense of unity that motivates customer loyalty and shows the value you place on them.