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WHAT IS A MARKETING CAMPAIGN? A marketing campaign is a strategy that a business uses to achieve a specific goal, such as building brand awareness. Providing information to customers or the launch of new products A successful marketing campaign doesn't just have a clear goal. But choosing the right platform In marketing, it is also important. For example, Facebook may be used to remarket products to people who have just visited the page, while Search Engine campaigns are aimed at directly driving product sales. By presenting products that match the search No matter what platform the campaign is launched on.
The aim should always be the same. TRADITIONAL MEDIA CAMPAIGNS traditional BSB Directory mediacampaign Traditional media campaigns are Campaigns that use traditional media channels to increase brand awareness and promote products or services. Typical media used for this type of campaign include television, print advertising, radio, and direct mail advertising. Examples of traditional media campaigns are Placing an ad in your local newspaper To let potential customers know about sales that your store is running. SEASONAL CAMPAIGNS seasonalpushcampaign Seasonal campaigns are Campaigns used to promote product sales or seasonal services.
This type of campaign is often used by companies that face seasonal business imports, such as retail stores and restaurants. For example, retail chains and restaurants Social media ads may be created to inform consumers about winter sales to increase winter revenue. PRODUCT LAUNCH CAMPAIGN productlaunchcampaign New product launches often involve marketing campaigns that seek to create awareness about the product. and the reasons why customers want it The product launch campaign will be carried out by Manufacturers collaborate with distribution partners.
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