Why send push notifications? Setting up a push notification

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And for good reason, it is a subject to be managed sparingly at the risk of compromising your relationship with your customers. To help you understand the ins and outs of such a subject, discover this brand new article from the Panda SEO team . Push notification: what are we talking about? Generally linked to a Smartphone via an application, the push notification is an alert message sent from a server to a web browser. Whether idle or in use, as long as the respective device is connected to the Internet, it can receive a push notification as long as it is enabled. This is the limit of such a communication channel; if you send alert messages incessantly .


A user will quickly feel invaded and deactivate the notification, or even uninstall the application WhatsApp Number List altogether from their device. As proof, in 2018, 74% of application users found it “unacceptable” to receive more than 5 alert messages per day. Read: Inbound marketing: what is it?  system can be a real lever for generating traffic and optimizing the visibility of a site . This type of message arouses the interest and curiosity of targets, because it is short and impactful. Alert messages allow you to communicate quickly with your customers. So you can inform them of all your business activities in real time.




Push notifications have many features: several recipients contacted at once, sending instantly, programming on a specific date planned in advance. Push notifications are effective in alerting your customers and prospects of your commercial and professional events. A simple alert message is enough to inform them of your product launch project, trade show, or even company inauguration. As you will have understood, it is an excellent way to generate traffic and significantly increase the number of visits. To read: 4 techniques for generating leads in B2B generate, traffic, notifications, push How to use push notifications effectively? The push notification is an alert message that must be as short as it is precise.