YouTube Way: how to get it right and win customers with videos

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You've probably heard that people's attention spans are shrinking as they become overwhelmed by the sheer volume of online material available. However, numbers show that people are watching more videos than ever before. Between 2010 and 2020, the average daily viewing time increased from 3 hours to 6 hours and 59 minutes, according to Forbes, 2020. Although seemingly divergent, this data actually demonstrates the need for a new perspective on the content in question . In fact, our attention span remains the same and we are still consuming long content, however, we have become more discerning in relation to our time. Something that was reinforced even after the end of the quarantine due to the pandemic. The public is (now more than ever) only interested in what directly affects them, thus there is intense rivalry for their attention. This community uses the site to discover new video content from their favorite producers who document their personal growth and development as they work to improve their lives. The fact that consumers these days are making more considered purchases only increases the pressure on companies to provide engaging content. Therefore, it is always important to keep in mind what type of reception we expect video marketing initiatives to generate.

Brands always need to think about the age of intentionality and create videos that can shine in this environment. And YouTube's new creative production platform, YouTube Way, offers a helping hand as you work to improve the quality of your work. YouTube's ABCDs are a set of guidelines for making an effective video to achieve your video marketing goals. Additionally, the YouTube Way provides a framework for making videos with more strategic intent. This method, developed in collaboration with float , takes into account how people use YouTube and, more importantly, how advertisers and consumers Industry Email List want to use the platform. With that in mind, we've brought you the most important points to create an assertive and creative strategy to win over your audience on YouTube. Check out! The question is: how can we make really useful content? Are you familiar with the term “couch and cell phone content”? The videos we prefer to watch on the couch, the ones we choose to binge-watch, are the ones we watch because they provide a more immersive experience. On the other hand, we can consume mobile material at the same time as we carry out other activities on the device, and I guarantee that you have already done this a lot. The meaning of each is determined by the audience.



This term, “relevance”, summarizes thoughts about these two classes. And the YouTube Way recognizes that marketers need to strike a balance between brand purpose, audience intent, and innovation when creating videos. 1. Establish brand objectives The client briefing comes after this stage, when the marketing objective has already been established. The point here is to consider, in the context of the stated objective, how the brand can engage with its target audience. Knowing the stage of the buyer's journey your target audience is in, as well as how they feel about the brand or category it's in, can help you determine the best way to reach them. It is important to keep in mind that a customer may have more than one objective, which requires a more subtle approach and focus on all stages of the purchasing process. This occurs, for example, when a brand uses its activities to excite its target audience and encourage them to learn more about the product and its advantages. You must find out what the audience wants Moving from brand intent to the audience intent dimension requires seeing the customer as more than simply a buyer on a journey, but as someone interested in many different aspects.