Exact terminology like product names, brand names, and service names rather than the more general “who” and “what” search terms that appear in informational searches. Commercial Keywords Commercial keywords are often used by customers in the decision stage and are looking for the exact information that could help them make a final purchase decision. Rather than shopping between brands, they are instead looking for the special features or add-ons that will complete their purchase with the brand they have already selected. Words often used in commercial keyword searches include: Reviews Best Color Size Compare Transactional Keywords Transactional keywords are another type of keyword used in the final stages of the buyer’s journey, where a user is searching for how they can mak France Telegram Number Data transaction with a brand. These keywords are the strongest indicators that a potential customer is ready to buy and are therefore incredibly valuable to brands. The language often used in transactional keywords includes: Where to Buy Order Online Affordable Near Me How. Much Is Buy Now Keywords Buy now keywords are a subcategory of transactional keywords. These keywords are the most urgent of all the categories, and strongly indicate that a purchase is about to be made as the searcher is looking for how they can make their purchase at that exact moment. State of Marketing Report To capitalize on these keywords, marketers need to know their conversions on these keywords and have them on key pages. |
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