Targeted Recruiting Strategies: The Ultimate Guide for Recruiters
American companies lose $1 trillion each year due to attrition and bad hires, according to Gallup, suggesting these losses are self-inflicted. Replacing employees can be costly and can affect team morale. But there is a way to hire qualified talent that fits your organization and reduces attrition rates: targeted recruiting. This ultimate guide to targeted recruiting will provide you with examples of targeted recruiting strategies and their benefits. He will also talk about the legality and ethics of targeted recruiting and how you can create a targeted recruiting strategy effortlessly. Index of contents Targeted Recruiting Definition: What is Targeted Recruiting? From untargeted to targeted: How has recruiting changed? What are some targeted recruiting strategies? What are the benefits of using targeted recruiting for Candidates Use targeted recruiting strategies to hire the right candidates for your vacancy Targeted Recruiting Definition: What is Targeted Recruiting? Targeted recruiting is also known as selective recruiting and involves using proactive recruiting strategies that help you find candidates who have certain skills or characteristics or who live in a particular location.
According to Business.express, targeted recruiting helps HR professionals and hiring managers narrow their advertising efforts by identifying certain characteristics that may be related to a job description. Generally, you will prepare more before setting up interviews with candidates when using this strategy and there are more steps involved. From untargeted to targeted: How has recruiting changed? One change you may have noticed as a recruiter over the years is the increase in the number of specialized job boards. Many years ago, you could only choose from a couple of major job boards, such as Brazil Phone Number Data CareerBuilder and Monster, which are two of the oldest major job boards, according to Apollo Technical. However, there are now talent-specific job boards that are ideal for sending a message focused on the desired talent. As a result, targeted recruiting has begun to increase, with companies now adopting targeted recruiting strategies for four reasons: Increased team productivity Increase in company income Reducing dropout rates Greater employee engagement What are some targeted recruiting strategies? Three types of targeted recruiting strategies you can use are pay for performance, recruiting through college campuses, and using trade and industry magazines.
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Each of these strategies has advantages and disadvantages. 1. Pay for performance in targeted recruiting Pay for performance involves offering a compensation package to directly incentivize employee performance, according to The Business Professor. For this reason, sales organizations use this targeted recruiting approach. Since pay-for-performance is used by organizations to target specific candidates who qualify for their vacancy to achieve particular objectives, it is classified as targeted recruiting. By using the pay-for-performance strategy, you can: Hire high-quality talent and increase retention Increase employee engagement level Emphasize your company's objectives However, keep in mind some of the disadvantages of pay for performance: Can cause conflict and jealousy between employees Employees may provide less policy feedback for fear of having their pay cut. Emphasis is placed on how much work has been done and not always the quality of the work. 2. Recruitment through university campuses Companies that recruit through college campuses are also using a targeted recruiting strategy. This strategy could involve establishing internship cooperative education agreements with universities.
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