So think about your target group
Even if this doesn't just refer to interactive content, you shouldn't ignore it - it proves the point of "personally relevant". Check for yourself: For example, you remember movie characters that are similar to you much better. In short: good, interactive content that concerns us becomes an experience – and therefore stays in our minds. Other benefits of interactive content The impression is more intense and therefore the contact with the brand and the medium is much more lasting. At the same time, users also spend more time with interactive content - so there is more time to convey a message.You stand out from the crowd: Interactive content is usually more complex to create, but if the India Car Owner Phone Number List idea is really good and relevant to the target group, the share potential is higher. Your KPIs are better : Web users usually spend longer and more intensively with interactive formats, which means: the time spent is longer, users return more often and there are more new users. You use the innate instinct to play: Everyone likes to play - even if the types of games are of course different. You are hitting the megatrend of individuality: more important than ever these days.
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The user can often discover interactive content in their own way and often even individualize it - and thus feels understood by the brand. You entertain your users: Younger generations in particular are reachable anytime and anywhere, are looking for fun anytime and anywhere, can try anything and tend to live in a changing world in the now. Entertainment has become important - use it! What interactive formats are there? The range is wide, just like the definition options. Interactive videos and images, quizzes and games are initially self-explanatory . The special thing about these formats is that information and entertainment can be combined well here.
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